Last updated: 22.01.2026
1. Introduction
This Privacy Policy explains how Programmatic Layer One (“we”, “us”, or “our”) collects, uses, and shares information when you access or use our website, application, and related services (the “Service”).
The Service is an orchestration and analytics platform for programmatic and performance marketers, enabling users to connect multiple advertising and analytics platforms to view, analyse, and manage campaign performance holistically.
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Information You Provide
When you create an account or sign in using third-party authentication providers (such as Google or Meta), we may receive:
- Name
- Email address (if provided by the provider)
- Profile image
We do not collect or store your passwords for any third-party services.
2.2 Information from Connected Platforms
If you choose to connect third-party platforms (such as Google Ads, Display & Video 360, Campaign Manager 360, Search Ads 360, Meta Ads, TikTok Ads, Google Analytics 4, or similar services), we may collect and process:
- Account identifiers (e.g. advertiser IDs, customer IDs, property IDs)
- Campaign, ad group, and creative metadata
- Performance and reporting data (e.g. impressions, clicks, spend, conversions)
- Configuration data required to enable pacing, forecasting, or analysis features
- Permissions and scopes granted during authorization
We only access data explicitly authorized by you and solely for the purpose of providing the Service.
2.3 Automatically Collected Information
We may automatically collect limited technical and usage information, including:
- IP address
- Browser type and device information
- Pages viewed and features used
- Log and diagnostic data
This information is used to operate, secure, and improve the Service.
3. How We Use Information
We use the collected information to:
- Authenticate users and manage accounts
- Connect to and retrieve data from authorized advertising and analytics platforms
- Provide dashboards, pacing tools, insights, and reporting across channels and formats
- Generate aggregated performance insights (e.g. funnel analysis, cross-channel pacing, GA4 insights)
- Maintain, improve, and secure the Service
- Communicate with you regarding service updates, support, or operational issues
4. Data Sharing and Disclosure
We do not sell personal data.
We may share information:
- With third-party platforms you explicitly connect, as required to provide the Service
- With service providers who support infrastructure, hosting, analytics, and security
- To comply with legal obligations or lawful requests
- To protect the rights, property, or safety of users or our company
5. Data Storage and Security
We implement reasonable technical and organizational measures to protect your data, including encryption of sensitive credentials and restricted access controls.
While we strive to protect your information, no method of transmission or storage is completely secure.
6. Data Retention
We retain personal and platform data only for as long as necessary to:
- Provide the Service
- Meet contractual or legal obligations
You may disconnect platforms or request deletion of your account at any time.
7. Your Rights and Choices
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate or incomplete information
- Request deletion of your data
- Withdraw consent for connected platforms
Requests can be made by contacting programmaticlayerone@gmail.com.
8. Third-Party Services
The Service integrates with third-party platforms whose data practices are governed by their own privacy policies, including but not limited to:
- Meta (Facebook and Instagram)
- TikTok
We encourage you to review those policies before connecting services.
9. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with an updated “Last updated” date.
10. Contact Us
If you have questions about this Privacy Policy, contact:
Programmatic Layer One
Email: programmaticlayerone@gmail.com
Who we are
Suggested text: Our website address is: https://www.programmaticlayerone.com
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.